One in five Britons say they would rely entirely on their vivid imagination and the power of words
Finding the perfect home can often feel like falling in love. The sense of connection, the excitement, and the dream of a new future all play a part. But can you truly fall head-over-heels for a property without setting foot inside? According to new research, one in five Brits (22%) believe they could fall for their dream home based solely on a well-written description or floor plan. No photos, no physical viewing – just vivid imagination and trust in the power of words.
It’s a fascinating statistic that raises questions about how much people rely on emotions while house-hunting. However, when it comes to actually committing to a property purchase under such circumstances, buyers are understandably more cautious. Only 3% of survey respondents said they’d feel comfortable purchasing a property they’d never physically viewed or even seen photographs of, relying solely on a detailed description.
The power of words in property listings
Descriptive language is a powerful tool for creating property listings that resonate with buyers. For the 22% who admitted they could be drawn to a home by a compelling description alone, it underscores how the right choice of words can conjure vivid images. Effective property descriptions don’t just list facts; they evoke emotion, allowing potential buyers to envision themselves living there.
For example, rather than just stating “three-bedroom semi-detached house with a garden,” a description that creates an image can make all the difference. Something like, “A charming three-bedroom family home with a spacious garden ideal for summer barbecues and children’s play, situated in a peaceful cul-de-sac,” is much more engaging.
Phrases such as “light-filled living spaces” or “a cosy, inviting lounge with a roaring fireplace” can capture the hearts of prospective buyers even before they have seen a photo. However, although the written word can ignite interest, striking photography often provides the final push needed to solidify that emotional connection.
Why great photos matter
It’s an undeniable truth in property marketing that images speak louder than words. Properties with more than five high-quality photos are proven to sell, on average, four days faster than those with fewer images. This highlights the significance of a visual component that complements a written description.
Imagine browsing properties online. Would you be more attracted to a blurry, poorly lit image or a professionally taken photograph that showcases every detail of a beautifully staged living area? The latter immediately captivates you, creating a vision of how you might arrange your furniture or spend evenings relaxing in the space.
Professional photography captures not just the structure of a home, but also its atmosphere. Effective lighting, wide perspectives, and careful staging can elevate a listing from ordinary to irresistible. Sellers seeking an advantage should consider collaborating with an agent who prioritises high-quality visuals.
Importance of floor plans in buying decisions
Floor plans, though often underestimated, play a critical role in property marketing. They offer clarity and assist buyers in visualising the layout and flow of the home, something that words and images alone can’t always convey.
For example, a family seeking an open-plan kitchen and dining area will naturally be attracted to a floor plan that clearly illustrates the layout they desire. Similarly, understanding the dimensions of each room enables buyers to determine whether their modern sectional sofa or beloved piano will fit.
Research shows that listings with a floor plan experience a 10% increase in buyer interest compared to those without it. This statistic demonstrates how impactful a seemingly small addition to a listing can be. Sellers should prioritise including this detail to ensure their home stands out in the competitive property market.
Advice for sellers to stand out
For sellers looking to attract serious buyers, attention to detail can make or break a property listing. This begins with heeding your estate agent’s recommendations. Experienced agents will advise on everything from how to stage each room to highlight its strengths, to tidying outdoor spaces for maximum kerb appeal.
Besides staging, agents often organise professional photography sessions to ensure your home looks its absolute best. For example, small adjustments like removing personal items, adding fresh flowers, or enhancing prominent windows with light curtains can all influence the appeal of the final images.
Investing time and effort to get these elements right is worthwhile. After all, your goal is to make potential buyers fall in love at first sight and schedule a viewing. While very few people purchase a home without visiting it, capturing their imagination through exceptional marketing is the first step in driving interest.
Property marketing that inspires trust and imagination
While the idea of purchasing a home sight unseen appeals to only a small fraction of Britons, this research highlights how we connect with homes today. House-hunting is not just a practical process; it is an emotional one. The right combination of well-crafted descriptions, captivating photography, and detailed floor plans can help even the most sceptical buyer feel an emotional connection.
Properties aren’t just bricks and mortar; they’re spaces where memories are forged, futures are envisioned, and lives are constructed. Emphasising this emotional aspect of property marketing not only fosters trust but also sparks daydreams – and sometimes, love at first sight.
Are you ready to make your move?
If you’re considering purchasing a property and want to explore your mortgage options, don’t hesitate to seek professional advice. Secure the right deal for your future by contacting Fitch & Fitch at 020 7859 4098 or emailing us at info@fitchandfitch.co.uk.
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[1] The survey responses were collected within Rightmove’s research panel, ‘The Living Room’. 1386 respondents took part in February 2025.